Newspaper, television, radio and online ads can be costly and not really target the audience that you are trying to reach. Direct mail can be specifically addressed to people who live near your business or who are likely to patronize your establishment.
Postal bulk rates allow you to mail your advertisements at a fraction of the cost of more expensive methods saving you money that you can use to invest in your business.
The United States Postal Service offers many options that will help you to get your business information in front of the people that you want to reach.
There are two direct mail options available from the postal service: 1) Every Door Direct Mail/Retail and 2) Every Door Direct Mail.
Every Door Direct Mail/Retail is used by most local businesses according to USPS because it is the simplest, most cost effective option. It allows you to send up to 5,000 mailpieces per day per zip code and by using the approved Every Door Direct Mail Retail Indicia you don’t have to purchase a postage permit.
The Every Door Direct Mail option allows businesses with larger mailings to distribute their materials using a mailing permit. This method requires a postage permit and a BMEU (business mail entry unit). Every Door Direct Mail is great for announcing new store openings, sales and other events. And with this method there is no need to print names and addresses on each mail piece.
The major advantage of direct mail is that it gets your business information directly into the hands of your target consumer base and that is what every business owner wants.
4CP Inc. will take your designs and produce them into quality direct mailing material that will make you stand out and draw customers to your business.
Contact us to see how we can help your business grow through direct mail advertising.