If you have not thought about it lately, you may want to give old-fashioned Direct Mail some serious consideration. Direct mail, when properly developed and delivered, is one of the most effective sales tools in the history of business. Believe it or not, many businesses still rely on (snail mail) direct mail sales campaigns for a variety of reasons, so let’s take a look at some of these here:
With a targeted direct mail campaign, you pinpoint exactly who you want to sell to and reach them with a carefully worded message that is extremely effective when professionally crafted. When you advertise online, you are usually selling to a large audience of people who may or may not have any interest in your product or service. This can get very expensive, and is not as cost-effective as a great direct mail sales campaign.
With direct mail, you get a more personal approach available to reach your customers, and this also allows you to have more time for analysis by your potential customer as well (most online searches happen very quickly in comparison). This allows for a complete transmission of critical information and more of your message being delivered and considered. This results in a better chance of a sale, overall.
With an average effective direct mail campaign, you will have a minimum of a 1-3% response rate, and often times actually much more, up to 80% or greater. Finally, the overall cost of internet marketing usually far exceeds mailing costs for direct mail campaigns and is less predictable. You can stand a greater chance of proven success with direct mail, even in the modern internet world. Content marketing can backfire or miss entirely and is harder to predict.
Now that we have examined some of the reasons to invest in a direct mail strategy, you can rethink your sales strategy to contemplate time-honored, proven direct mail for your next campaign, or even add it to your sales arsenal. If you are looking for results you can count on in your next sales campaign, take a minute and contact us to inquire about what we can do for you.