Have you ever thought about how your latest print job will affect the planet? The printing industry is rolling out more and more green printing options, some of which (like soy-based ink) are well on their way to becoming mainstream. Here are three of the most environmentally friendly printing options you can ask for the next time you’re producing a batch of brochures or sales letters.
1. Eco-friendly paper
Using recycled paper is a good start, but “recycled” can mean any one of several different things. The “greenest” kind of recycled paper is 100% post-consumer recycled paper, because it’s composed entirely of used paper products saved from the landfill and given another life. Tree-free paper, often made of soybeans, cotton, or sugar cane straw, is another excellent tree saver.
2. Digital proofing
Using digital proofing can save time and materials. This means that it’s not only better for the environment, but better for your budget and productivity as well! If your printer offers this option, don’t be afraid to take it. If you’re not sure how it works, ask for a tutorial and your printer will be glad to explain it to you.
3. Efficient design
If you’re familiar with the printing materials and printing process, you can plan your designs efficiently in advance. If you’re not as familiar, ask your professional printer for help determining how to make the best use of each page and minimize waste. Two easy ways to make better use of each page are by leaving less room for margins (thus utilizing more of the available space) and by always printing on both sides of the page.
By using these three steps and planning each print job carefully, you can minimize the impact your printing has on the environment. Feel free to ask for more information, or even request a personalized quote, when you contact us today.