It might seem like snail mail is a bad venue for advertising considering that we are exponentially turning everything digital. However, an article states, “Research has revealed that [direct mail marketing] is still one of the cheapest and most effective” methods of advertising. The article lists specific reasons for this:- You can’t ignore physical mail. With email, there are automatic filters and the one-click delete button that destroys advertisements before any kind of viewing. Direct mail requires that recipient physically open the mail so that he can shred it for privacy reasons. So, at the very least, the consumer takes one look at the letter. If you present your direct advertisement very well, the consumer might even read through your letter and might decide to take an interest in your business.
- Versatility. Unlike email, with direct mail you can actual send consumers more than just a piece of paper. For example, you can send them a sample of your product. If you’re creative enough, direct mailing takes you beyond the limitations of a piece of paper and words!
- Better targeting. Email is very anonymous, you can’t be really sure who you’re sending emails to unless you obtain an email list along with signup information. With physical addresses and actual names obtained from legal and government registries open the public – you’re sure of the demographics of the people you mail.
4CP is a professional print management company. Our expertise in direct mail advertising has been honed from the 15 years of experience we have in these fields. We offer the following services: Print Management, Laser and Mailshop Management, Press Check and Mailshop Site Checks, and On-Site Project Support. For more information on these services, contact us today!
4CP, Inc. 